My wife thinks this whole ‘Unicorn’ angle is a bit obscure, but you get the gag, right?
My name is Brian Conroy and I’m an Irish based solicitor. I specialise in EU Trade Mark Law. I also deal with a variety of legal issues relating to Copyright, Licensing, Media, Personality Rights and Protection, and Defamation.
My research shows that over 60% of the world’s startup companies don’t have any trademarks registered for their brand, logo or corporate identity. Are you one of the 60%?? Well, ARE YOU!? (BTW, you are, I checked)
Like some sort of legal caped-crusader I have come to the Trademark rescue. Thinking about it now, Batman or Superman never charged for their services, which is really a missed opportunity given that you have to pay an ambulance or fire brigade call out charge if they come to rescue you. But I digress. As a legal super hero I am here to offer my Trade Mark Services to you…for a small, very reasonable market competitive fee. Huzzah, legal caped-crusader super hero guy to the rescue!
So, (1) Why should you register some Trade Marks (2) Why should you use me to do it, and (3) How much will it cost?
- Why should you register some Trade Marks?
There are a number of reasons, but a very basic one is that if you don’t register your brand, name or corporate identity, someone else probably will, or they will register something similar to it. If that happens, that could leave your brand in serious difficulty in the future, particularly if you try and sell your company or seek investment and the potential buyers or investors want a satisfactory IP Due Diligence report done. Worse still, your brand could end up in breach of somebody else’s Trade Marks, and you could end up having to re-brand. It happens, far more than people realise.
A Trade Mark grants you exclusive rights in respect of your brand. At the moment, you have none, other perhaps than rights under the common law tort of “Passing Off” if you can satisfy the test for that. Mr Slovak in Slovakia might decide to start a business tomorrow, and by chance, he picks the same name as you (unaware you exist). If he applies for a European Trade Mark for the same name as your brand in good faith and not knowing anything about you, he will get it, and you will not be able to do anything about it.
Gosh, this is coming across a little bit more ‘scare-mongerish’ than I had intended. Look, I did an Infogrpahic which might explain in a little less aggressive terms:
- Why should you use me to do it?
The short answer is because I can do it for you, and I’m as good as anyone else who could do it for you, but I’m way more craic. Also, I offered, and because law is boring enough without having a boring solicitor/lawyer.
The slightly longer answer is because I trained and qualified with one of the biggest law firms in the country, McCann Fitzgerald before leaving my practice as a commercial litigator to spend 6 years as a radio presenter.
Look, there’s me with Lady Gaga and Kanye West….and he’s SMILING. I make Kanye smile for goodness sake, how could you not hire a lawyer that makes Kanye West smile?
The point is, I have an unusual mix of real world entertainment industry experience and top legal training, and I currently work with Rennick Solicitors, a corporate law firm established by principal solicitor Brian Rennick for over 25 years with a client portfolio including publicly quoted companies such as Petrogas, and large Irish corporate clients such as Kilsaran. We have a complimentary team of 7 solicitors. I’m the slightly left of centre one who uses unicorns and pictures of himself with celebrities to try and entice new clients. The others are a bit more straight laced if that’s more to your personal taste. We offer a full range of corporate services, Intellectual Property being only one aspect and my own particular speciality.
- How Much Will It Cost?
Our professional fee is €750 (excluding VAT) per Trade Mark application for a standard application in which the Patents Office or relevant registering authority raises no objections. If the Patents Office does raise objections, we will be required to make submissions to them in order to try and have the Trade Marks registered, and this will incur additional costs above the set fee, which will be calculated on an hourly rate as agreed on your signing up as a client of the firm.
You will also have to pay outlay to the registering authority. This will be the same amount regardless of what firm or agent you register with or through (or indeed if you do the application yourself, which you can do*)
Outlay – Irish Only Application:
It costs €70 per class per mark initially, with a further fee of €177 payable only if accepted.
Outlay – European Application:
The minimum cost per Trade Mark Applied for is €850. A second class costs an extra €50 (total €900) but every additional class above that costs and extra €150.
Outlay – UK application:
The outlay here is £170 GBP for one class. Each additional class costs an extra £50 GBP. There is no additional fee payable on registration (as there is in Ireland) but the fees paid are non-refundable
Trade marks are good. You should have them. I make Kanye West smile. Any questions?